“How might The B Team help amplify or catalyse what you are already doing in your organisation as part of a Plan B for Business?”
Use the Plan B brand to create awareness, champion the role model and new thinking and to build a network of businesses who share our common vision and who sign the “pledge” and strive collectively to live the principles, matching Plan B opportunities to the network’s resources. In return for demonstrating this, they can co-brand with Plan B. Living the principles would include redefining legacy power structures by democratising decision-making and discouraging market domination.
“What are the most transformative, scalable and systemic solutions that could advance the three Challenges we have announced?” (focus on just 1 if you want)
(a) Redefine the bottom line to incorporate the new values i.e. to include setting profit against people and planet costs (over time) and then promote and adopt objectives and new incentives in line with the new values. This might include taking a circular economy approach.
(b) Apply incentives to the collective not the individual; make them apply over a longer term; reward performance against “whole planet”objectives; remove financial bonuses.
(c) Encourage the view that leaders are servants who “show not tell” and “guide rather than drive”; facilitate the development of a new business language (e.g. stop using the word management) that democratises power.
“As part of a Plan B for business, we need to reflect on what the fundamental role of business is. If you could add one statement to the new ‘Charter’ that redefines the purpose of business, to make it a driving force for social, environmental and economic benefit what would it say?”
Business must mindfully monitor and measure the impact of all of its decisions and actions and must align itself towards a broader definition of progress that is commensurate with a sustainable future for our people and our planet.